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Lawyer and Patent and Trademark Agent

Specialized in trademarks, patents, copyrights, authorship rights, industrial design, domain name, border measures and competition.

Paula Bezerra de Menezes' law and agent practice covers domestic and international intellectual property and specifically matters involving trademark, domain name, patent, design, competition, copyright law and border measures. She has experience since 1997 in prosecution of trademarks, in handling TM portfolio, contested matters and litigation of trademarks, trade dress, domain names and copyrights, as well as advising and counseling on protection and enforcement of rights, including measures before the customs organizations. She has also practice in commercial promotions, including implementation and administration of the whole procedure before the competent Authorities.

Recent Representative Cases in Court

• Boehringer Ingelheim Group vs. EMS S.A., Reference trade-dress case.
• Allergan Inc. vs. Klein Becker USA LLC., Reference comparative advertising case.
• SuperClubs vs. Hotelaria Brasil Ltda., Reference punitive damages case.
• Nestlé Group vs. Veneza Express Ind. e Com. de Alimentos Ltda., Reference trade-dress case.
• Nestlé Brasil Ltda. and Société des Produits Nestlé S.A. vs. CW Indústria e Comércio de Gelo e Bebidas Ltda. Me (Trademark Infringement).
• Dell Computer Corp. (presently Dell Inc.) and Dell Computadores do Brasil Ltda vs. Rafael Gomes Garcia Me. (Trademark Infringement, Trademark Conflict and Domain Name)
• Nestlé Brasil Ltda. vs. Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda. (Trade-dress Counterfeit and Unfair Competition)

Education

Specialization in Industrial Property at the University of the State of Rio de Janeiro (UERJ) (2006).
Wipo Long Distance Course. General Course on Intellectual Property - Wipo Worldwide Academy. Geneva, March-April (2002).

University of Brazil, Faculty of Law (UFRJ) (2001).

Admissions

Registered at the Brazilian Bar Association in the States of Rio de Janeiro and São Paulo.

Patent and Trademark Attorney.

Languages

English and German.

Activities & Affiliations

• Swiss Chamber of Commerce (Swisscam).
• Brazilian Intellectual Property Association (ABPI).

Other Distinctions

Member of Team Awarded Best Patent Firm of Latin America/Caribbean by World Leaders Internacional - 2009.

Fellow at the Salzburg Global Seminar, Salzburg, Austria (2008).

Professional experience at the Trademark Department of Pfizer AG, Karlsruhe, Germany (2004).
Professional experience at Grünecker, Kinkeldey, Stockmair & Schwanhäusser -Anwaltssozietät. Munich, Germany (2003).

Honorary Fellow of the Association of Fellows and Legal Scholars of the Center for International Legal Studies, Austria (2002).

Publications

• Author of a few articles published by the Swiss Chamber of Commerce (2006).

• Co-author of "World Intellectual Property Rights and Remedies". Release 2002-6. Oceana Publications, Inc., Dobbs Ferry, NY. Center of International Legal Studies, Austria, issued Nov. 2002.

• Co-author of "Conflitos entre os nomes de domínio e as marcas e as denominações comerciais", with Mario Augusto Soerensen Garcia. Revista Forense Vol.350 Page 471-479.

• Co-author of "Conflitos entre Marca, Nomes de Empresas e Nomes de Domínio", with Mario Augusto Soerensen Garcia. XVIII Seminário Nacional de Propriedade Intelectual. ABPI. Anais 1998. Page 170 and following.

Presentations

 • Presentation  "Topics on Intellectual Property for the Marketing Department", Speaker for the Swiss Chamber of Commerce in July 2007.

• Presentation "Practical Measures regarding Piracy", Speaker for the Swiss Chamber of Commerce in September 2006.

• Speaker for the Customs Authorities in October 2003 in the event organized by the World Customs Organization in Rio de Janeiro in October 2003.